What if we could see with our ears?

We go about in our day looking at things, but not truly seeing them. Ironically, it’s only when we close our eyes that we can actually see a lot clearer and what’s in front of us becomes abundantly clear.

User experience (UX) design is all about visuals — creating a product or service that is visually appealing. But when vision takes precedence over sound, we neglect the power of our ears and the experiences and emotions they can elicit.

With this in mind, the 55 Minutes team was curious to explore how voice UX impacts our daily lives. With the support of Artwave Studio, we dig into the role that sounds and voice play in our modern lives, exploring various instances such as in fitness, games, and books.

Join us on our adventure as we strip our senses back and tap on our ears instead of our eyes, in our inaugural podcast series, Can you hear us?

Latest

Cities, sound and us

From the previous episodes of this podcast, we have explored ways in which sounds contribute to the experiences in different parts of our lives — such as in games or fitness. In this season finale, we close off this season by reflecting on the sounds we hear every day in our cities, at any given moment. What emotions do they evoke in us? What memories do they bring up?

Join our User Experience (UX) Researcher, Hye Yoon and editor, Tessa, in our season finale as they explore soundbites taken around Singapore. Why do sounds make us feel the way we do when we hear them? What is the significance of these thoughts? Delve in as we explore the world of everyday sounds.
22mins Now playing Listen now

All episodes

01

What does the future of fitness look like?

25mins Now playing Listen now
With many changes happening to the way we exercise (thanks, Covid-19), we were curious to explore some of the alternative options that are out there to help people stay healthy from the safety and comfort of their homes.

In this episode, Elaine Oh, UI/UX designer and fitness enthusiast, experiments with one of such subscription-based fitness apps, Nike’s Training App, and explores the role that voice and sound play in these experiences. She also chats with Blake Ng, co-founder of Body Fit Training Paya Lebar, to discuss the future of fitness and how subscription-based fitness apps play into this future.
02

Are your devices spying on your conversations?

23mins Now playing Listen now
Love them or hate them, we are all well-acquainted with targeted ads. At times, however, they feel too accurate for comfort. Ever had a casual conversation with a friend about a product, only to come across it as an advertisement moments later? This sets our journey to uncover whether our devices are listening in on our conversations.

In this episode, Luke Chen, UX Lead and tech junkie, monitors the advertisements on his devices as he engages in real-life conversations about an unrelated product, all without leaving any digital footprints behind. He is also joined by Ivan Danny, Digital Marketing Analyst, to discuss personalised data and how we can take control over our online privacy.
03

How does sound enrich games and immerse players?

29mins Now playing Listen now
Sound design plays an important, yet easily overlooked, role in enriching a game’s experience. It can get your blood pumping, make you feel relaxed, and immerse you into a different world. But how different will the experience be without it?

Come listen to immersive, rich in-game sounds with Adeline Kuswanto, Product Designer and avid gamer, as she takes us through her journeys on two vastly different games, The Last of Us and Stardew Valley, along with comparisons of her gaming experiences without audio. This week’s special guests, Ronald Bay, Level Designer at Ubisoft, and Alexander Wong, Technical Sound Designer at Imba Interactive, joins in to discuss the importance, intricacies and impact of sound design in games.
04

How are voice and apps used for mental wellbeing?

35mins Now playing Listen now
With the rising awareness of mental health, more digital resources are becoming readily available to safeguard our mental wellbeing. However, given how stimulating our screens can be, can these digital resources truly provide calming and effective experiences to improve our mental wellness?

Join our co-founder Wendy Wong as she details her experiences using Headspace and Sayana, 2 unique digital mental health resources that drive user experiences based on voice-overs, to keep her stress, emotions, and overall wellbeing in check. She is joined by special guest Asher Low, Founder of Limitless, a youth organisation focused on mental health. Learn more about the role of technology as he critiques as well as discusses with Wendy the role and effectiveness of digital resources on improving our mental wellbeing.
05

E-book vs audio book: The future of consumption

32mins Now playing Listen now
The medium by which written content is consumed has evolved over the years, going beyond the paperback to electronic books, and audiobooks. The different formats bring about convenience and changes the way books are being "read". However, how do the various experiences differ?

Join our User Experience (UX) Designer Pradnya, as she experiences the different platforms to read a book, and finds out how well we read across them. She is joined by special guest Shalu, the country manager of Storytel, an e-book and audiobook subscription service. What are the pros and cons of an e-book or an audiobook? What are the reading patterns of Singaporeans? What can we expect for the future of audio content consumption? Listen along as we find out more about the world of reading, or listening, to books and what they mean for the readers' experience.
06

Cities, sound and us

22mins Now playing Listen now
From the previous episodes of this podcast, we have explored ways in which sounds contribute to the experiences in different parts of our lives — such as in games or fitness. In this season finale, we close off this season by reflecting on the sounds we hear every day in our cities, at any given moment. What emotions do they evoke in us? What memories do they bring up?

Join our User Experience (UX) Researcher, Hye Yoon and editor, Tessa, in our season finale as they explore soundbites taken around Singapore. Why do sounds make us feel the way we do when we hear them? What is the significance of these thoughts? Delve in as we explore the world of everyday sounds.

Behind the show

Artwave is an audio content house creating meaningful encounters in sustainability, wellness,and the arts.


They are a team of creative writers, voiceover artists, sound designers, and audio engineers, assembled to produce original podcasts and novel audio-first experiences for listeners. With their strong understanding of story and ability to curate experiences, they create opportunities for meaningful encounters, taking inspiration from the most ordinary of things — objects, food, books, rituals, and more.

55 Minutes is a user experience design company using the human-centered approach to create joy for their users. Understanding people and getting insights into what drives human behaviour and emotions is what we do best. This helps us create better products and services that make our daily lives that much more delightful.

How to listen

Want to keep listening to us? We got you covered! Whether you are on your desktop, laptop, or mobile, new and past episodes of our inaugural podcast series, Can you hear us? are available on:

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